Circular and
Regenerative Agriculture

Category

H&LOOP ProjectThe Natural Cycle

EM Research Organization’s H&LOOP supports agriculture from the soil up under the slogan, “Enriching people and the planet, just a little.” We not only pursue sustainable agriculture but also create opportunities for people to reflect on the health of producers, consumers, and the global environment.

Based on the idea that “what grows from the soil returns to the soil,” we promote upcycling to support resource circulation, aiming for a society capable of environmental conservation, restoration, and sustainable recycling.

H&LOOP brings concept-aligned products to the Japanese market, fostering new connections among people who share the same values.

We believe that even small individual actions, when connected, can spark meaningful change. By viewing these connections as catalysts for broader movements, we can elevate them into shared aspirations that drive positive impact.

Our Motto

Based on the principle of "what grows from the soil returns to the soil,"
we aim to create a society capable of resource circulation and environmental conservation.

Goals and Participants

Producers

Grow crops without pesticides, treat wastewater, and reuse plant residues, protecting the environment and reducing health risks for farmers and consumers.

Retailers

Provide fair compensation to producers and share their environmental efforts with consumers.

Consumers

Support sustainable businesses through conscious purchasing and raise awareness of environmental issues.

H&LOOP 9 PROMISES

People and Environment friendly, plus, Delicious
9 Promises made by H&LOOP

1

1

Safe

Chemical and pesticide free farming.

2

2

Close relationships

No third party, we are in direct contact with the farmers.

3

3

No Waste

Upcycling waste by returning it to the soil as a natural fertilizer.

4

4

Fair deals

The farmer's work is recognized and remunerated.

5

5

Fresh products

No additives, no colorants, no preservatives.

6

6

Reducing trash

Simple wrapping to avoid trash contamination.

7

7

Clean water

Adding EM to waste water so it can be reused.

8

9

NON-GMO

Not genetically modified.

9

9

Healthy soil

Using EM to keep a balanced microflora and create healthy soil.

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